Book Riot: Penguin Launches Book Truck

Book Riot: Penguin Launches Book Truck

Maybe I’m late to the party on this, but all I can say is that I love what Penguin is doing here by scaling down from massive marketing campaigns for bestsellers to targeting individual communities with a cute, trendy idea. Publishers need to let loose their marketing and bookselling teams more often to just come up with quirky plans to sell books.

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